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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

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In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

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Additional Information

Additional Information

Author D. Forbes
Binding Hardcover
Condition New
Pages 189
ISBN-13 9781137502032
Publisher Palgrave Macmillan

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