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The Innovation Maze: Four Routes to a Successful New Business Case

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Do you struggle with innovation? The Innovation Maze makes innovation simple. It shows you four different routes through the wonderfully designed innovation maze to successful new business cases for new products or services. This book is your guide on HOW to solve the innovation maze. When you innovate and generate great ideas for new products or services, you are faced with so many pitfalls. A lot of people experience innovation as a maze and get lost on the way. The fuzzy front end of innovation causes many projects to have a false start. Eighty percent of all innovation projects never even reach the market. This book is your guide on HOW to solve the innovation maze. It shows you four different routes through the wonderfully designed innovation maze to successful new business cases for new products or services: 1. I have an idea; now what? 2. I discovered a new technology; now what? 3. I identified a relevant unsolved problem; now what? 4. I face a business challenge; now what? For each of the four innovation routes you will get practical and visual checklists to answer vital questions like: How do I know there

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Additional Information

Additional Information

Author Gijs van Wulfen
Binding Paperback
Condition New
Pages 189
ISBN-13 9789063694104
Publisher BIS Publishers

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