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Translating Hollywood: The World of Movie Posters

£11.99

Translating Hollywood delivers a fresh perspective on movie posters by comparing posters from a films country of origin against versions created for foreign markets. Such an exercise demonstrates how the differences are about much more than language. Take the poster for the movie Tootsie as an example. The American version has an American flag backdrop, in front of which Dustin Hoffman, smiling away, is dressed in drag. The image is light hearted and comedic. Compare this to the Polish poster for the movie a face from the nose up is blurred below the nose, a clear five oclock shadow and lips painted red. This image conjures a more subversive feeling. Such differences speak volumes for how cultural tendencies are reflected in graphic design. Translating Hollywood provides numerous, colorful examples of famous movie posters from the US, UK, Japan, Poland, France, Argentina and much of Eastern Europe.

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