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Prophets of Zoom by Alfredo Marcantonio

£5.99

In the mid- 1930s, British cigarette manufacturer Stephen Mitchell & Son produced an imaginative series of 50 cigarette cards that set out to forecast the future: through specially commissioned illustrations or stills from science fiction films, the cards made predictions about transport, housing, workplaces, modes of communication and sources of energy. This highly original, engaging book brings together all 50 cards and juxtaposes them with a photograph of today's equivalent technology, showing the remarkable extent to which these often amusing predictions have come true, from space travel to the advent of e-mail. It is a highly original gift book for readers of all ages.

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