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"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What

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Additional Information

Additional Information

Author Kevin Roberts, A.G. Lafley
Binding Hardcover
Condition New
Pages 189
ISBN-13 9781576872703
Publisher powerHouse Books


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