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Idea-ology: The Designer's Journey: Turning Ideas into Inspired Designs

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Great design is something that makes you pause and think. That's because there is a pure concept behind that design. Without a strong concept, design is merely an arrangement of elements within the parameters of a given format, resulting in design that is purely decorative. Void of the inspiration that makes design transcendent, the audience is left disengaged and intellectually/emotionally indifferent. Stanley Hainsworth, a designer who is known for design built on strong concepts, takes readers on an unprecedented visual journey through the minds of today's best design thinkers via interviews and project case studies, exploring and revealing the sources of the concepts behind the projects. This book is a visual and informational feast.

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Additional Information

Additional Information

Author Stanley Hainsworth
Binding Flexi Cover
Condition New
Pages 256
ISBN-13 9781592535972
Publisher Rockport


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