Extraordinary Graphics for Unusual Surfaces will show the finest and most innovative graphic design solutions for non-standard shapes. Each project will provide insights from the designers illustrating the design process and special techniques and materials. Branding the tube of a bike tire, a logo for placement on a ski binding, or those annoying stickers that identify the different varieties of apples at the market are all examples of unusual surfaces featured. The opportunity to design for these difficult spaces is increasing. Shoppers are obsessed with branding. Every part of every object is graced with the identity of the company that made it, reinforcing the brand and rewarding the consumer.