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Deconstructing Logo Design: 300+ International Logos Analyzed & Explained

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The book works on two levels - on one hand it is a showcase of over 500 great logos from around the world, but it also goes one step further by analyzing how and why logos are constructed to successfully communicate and convey brand value. The logos included in this book are organized by industry sector, including Food and Drink, Fashion and Retail, Travel and Tourism, Media and Entertainment, and Architecture and Design. Each chapter deconstructs a range of recent logo solutions by examining and discussing their choice of font, color, characteristics, and imagery. A short design brief and company history is also included in order to illustrate how and why the logo design successfully portrays its message. A selection of case studies provide further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. Focus On sections provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design.

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Additional Information

Additional Information

Author Matthew Healey
Binding Paperback
Condition New
Pages 240
ISBN-13 9782888930815
Publisher RotoVision


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