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Winning the Mandate: The Indian Experience

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This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos. On 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner

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Additional Information

Additional Information

Author Bidyut Chakrabarty, Sugato Hazra
Binding Hardcover
Condition New
Pages 189
ISBN-13 9789351507444
Publisher SAGE Publications Pvt. Ltd


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