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The Solution-Centric Organization

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The Solution-Centric Organization provides a comprehensive framework for moving companies away from a product/price orientation to a successful, solution-centric approach that includes sales, marketing, communication, and a problem-solving mentality. Written by the CEO and Marketing VP of Sales Performance International (SPI)_a company that has trained thousands of senior managers in the principles of Solution Selling

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Additional Information

Additional Information

Author Keith M. Eades, Robert Kear
Binding Hardcover
Condition New
Pages 189
ISBN-13 9780072262643
Publisher McGraw-Hill Education


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