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The Rise of Advertising in the United States: A History of Innovation to 1960

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In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising went professional.

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Additional Information

Additional Information

Author Edd Applegate
Binding Paperback
Condition New
Pages 210
ISBN-13 9781442244382
Publisher Rowman & Littlefield Publishers

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