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The Principles of Islamic Marketing

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The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world

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Additional Information

Additional Information

Author Baker Ahmad Alserhan
Binding Hardcover
Condition New
Pages 189
ISBN-13 9781472460301
Publisher Routledge

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