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The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter)

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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. Youll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: A brand isnt what you say it is

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Additional Information

Additional Information

Author Marty Neumeier
Binding Paperback
Condition New
Pages 160
ISBN-13 9780134172811
Publisher New Riders

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