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Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Advances in Consumer Psychology)

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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

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Additional Information

Additional Information

Author Angeline G. Close
Binding Hardcover
Condition New
Pages 189
ISBN-13 9781848729698
Publisher Routledge

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