Free Standard UK Delivery Over £10 | Free Delivery Europe Over £25

Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition

Be the first to review this product

Successfully Navigate the Evolving World of Mobile and Social Game Design and Monetization Completely updated, Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition explains how to use the interconnectedness of social networks to make stickier, more compelling games on all types of devices. Through the books many design and marketing techniques, strategies, and examples, you will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology. Learn How to Attract and Retain Gamers and Make Money The book explores how the gaming sector has changed, including the evolution of free-to-play games on mobile and tablet devices, sophisticated subscription model-based products, and games for social media websites, such as Facebook. It also demystifies the alphabet soup of industry terms that have sprouted up around mobile and social game design and monetization. A major focus of the book is on popular mechanisms for acquiring users and methods of monetizing users. The author explains how to put the right kinds of hooks in your games, gather the appropriate metrics, and evaluate that information to increase the games overall stickiness and revenue per user. He also discusses the sale of virtual goods and the types of currency used in games, including single and dual currency models. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.

Availability: In stock

£43.99
£43.99

In stock books dispatched within 24 hours. Read more...

Ask a question? Call, Email or Skype now.

30 days returns policy. Guaranteed!.

It's good to share!

Additional Information

Additional Information

Author Tim Fields
Binding Paperback
Condition New
Pages 236
ISBN-13 9781466598683
Publisher A K Peters/CRC Press

Reviews

Write Your Own Review

You're reviewing: Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition

Product Tags

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.