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Joel Desgrippes and Marc Gobe on the Emotional Brand Experience

Joel Desgrippes and Marc Gobe on the Emotional Brand Experience

Quick Overview

Degrippes Gobe is an internationally sought-after firm that is leading the industry with groundbreaking work. This exciting new book shares the expertise of the world-renowned Degrippes Gobe team on a design subject for which they are widely recognised - emotional branding. The authors provide practical information by not only reviewing their own work, but by looking at other strong work in the field. Using sketches, notes and final pieces, Degrippes Gobe reveal their design process and the intricacies that have made them so successful. Speaking candidly about client expectations, they explore the successes and failures of particular projects to help readers understand how they achieved the end result. This unique master class will provide readers with a better understanding of how to take their own work to the next level by offering their clients designs and branding strategies that make a difference by connecting on an emotional level.

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Regular Price: £29.99

Ogma Price: £11.99

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Additional Information

Publisher	Rockport
Author	Joel Desgrippes and Marc Gobe
Binding	Hardback
Pages	208
Size	215x240 mm
ISBN-13	9781592532605

0845 0551698 9AM - 5PM

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Joel Desgrippes and Marc Gobe on the Emotional Brand Experience

Quick Overview

Additional Information

0845 0551698 9AM - 5PM

Category Navigation:

Joel Desgrippes and Marc Gobe on the Emotional Brand Experience

Quick Overview

Additional Information

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