Free Standard UK Delivery Over £10 | Free Delivery Europe Over £25

International Tourism

Be the first to review this product

In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today's tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty. International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it is organized and presented in an integrated and relevant way for the benefit of a worldwide audience.

Availability: Out of stock

£44.99

In stock books dispatched within 24 hours. Read more...

Ask a question? Call, Email or Skype now.

30 days returns policy. Guaranteed!.

It's good to share!

Additional Information

Additional Information

Author Frederic Dimanche
Binding Paperback
Condition New
Pages 416
ISBN-13 9780750678971
Publisher Routledge

Reviews

Write Your Own Review

You're reviewing: International Tourism

Product Tags

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.