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Implementing SAP CRM: The Guide for Business and Technology Managers

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In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap. Implementing SAP

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Additional Information

Additional Information

Author Vivek Kale
Binding Hardcover
Condition New
Pages 513
ISBN-13 9781482231427
Publisher Auerbach Publications

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