Free Standard UK Delivery Over £10 | Free Delivery Europe Over £25

Horrockses Fashions: Off-the-Peg Style in the '40s and '50s

Be the first to review this product

This lavisly illustrated book tells the history of Horrockses Fashions, one the most famous postwar British ready-to-wear labels. In the late 1940s and throughout the 1950s, Horrockses created designs with a fresh, distinctive look, and were celebrated for their lively floral prints and full-skirted summer dresses, which were popular with women of every background, including the royal family. In addition, they collaborated with contemporary artists such as Eduardo Paolozzi, Alastair Morton, and Graham Sutherland to design textiles. The book includes interviews with many of the people who made, wore, and designed these dresses and reproduces magazine spreads and illustrations from the period. Horrockses maintained an air of exclusivity for the brand with an emphasis on good quality fabrics, especially the finest cotton, with custom-designed patterns and an emphasis on couture styling. Their fashions are highly collectable today. Horrockses Fashions tells the story of this iconic label and its role in the history of British fashion while also exploring the connections between couture and ready-to-wear fashions in the post-WWII decades.

Availability: Out of stock

£24.99

In stock books dispatched within 24 hours. Read more...

Ask a question? Call, Email or Skype now.

30 days returns policy. Guaranteed!.

It's good to share!

Additional Information

Additional Information

Author Christine Boydell
Binding Hardcover
Condition New
Pages 192
ISBN-13 9781851776016
Publisher Victoria & Albert Museum

Reviews

Write Your Own Review

You're reviewing: Horrockses Fashions: Off-the-Peg Style in the '40s and '50s

Product Tags

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.