Free Standard UK Delivery Over £10 | Free Delivery Europe Over £25

Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How (FT Press Analytics)

Be the first to review this product

Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications with SAS brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives. They offer a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making. Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning. Unlike most competitive guides, this text demonstrates the use of SAS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself. Business Analytics Principles, Concepts, and Applications with SAS will be a valuable resource for all beginning-to-intermediate level business analysts and business analytics managers; for MBA/Masters' degree students in the field; and for advanced undergraduates majoring in statistics, applied mathematics, or engineering/operations research.

Availability: In stock

£76.99
£76.99

In stock books dispatched within 24 hours. Read more...

Ask a question? Call, Email or Skype now.

30 days returns policy. Guaranteed!.

It's good to share!

Additional Information

Additional Information

Author Marc J. Schniederjans, Dara G. Schniederjans
Binding Hardcover
Condition New
Pages 352
ISBN-13 9780133989403
Publisher Pearson FT Press

Reviews

Write Your Own Review

You're reviewing: Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How (FT Press Analytics)

Product Tags

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.