Quick Overview
Over 200 examples of the best in contemporary Arabic typography and graphic design provide an illustrated primer on how to work with Arabic and understand and respect its cultural nuances. The worlds of business and communications rely more and more on the cross-hybridization of Latin and Arabic graphic design approaches. As the book reveals, it is a process that can yield incredibly innovative, beautiful and successful results. Without the proper knowledge, how ever, creative campaigns and endeavors can easily be lost. Visual examples and case studies span the range of graphic design applications (newspaper and television news typefaces, book jacket designs, logotype conversions and art.) Designers of all sorts will have a guide to proceed with their own projects.
