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American Modernism: Graphic Design, 1920 to 1960

American Modernism: Graphic Design, 1920 to 1960

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This insightful book is the first to present a comprehensive survey of the Modernist movement as it emerged in America between 1920 and 1960 in various graphic media. It identifies and examines great works in advertising, information design, identity, magazine design, print, dimensional design, and posters that by mid-century had defined American graphic design. R. Roger Remington begins by discussing the emergence of Modernism and its major historical influences, including European avant-garde art movements, technology, geopolitical issues, popular culture, educational innovations such as the Bauhaus, architecture, industrial design, and photography. The heart of the book brings together the key works of mid-century Modernism, presenting them chronologically from the 1930s to the 1950s. The final section shows the impact of and reactions to these Modernist influences as graphic design in America matured into the 1960s and beyond. Handsomely designed and illustrated, American Modernism is destined to become a classic text in the study of design and visual culture.

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Additional Information

Publisher	Yale University Press
Author	R. Roger Remington
Binding	Paperback
Pages	192
Size	200x265 mm
ISBN-13	9780300098167

0845 0551698 9AM - 5PM

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American Modernism: Graphic Design, 1920 to 1960

Quick Overview

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0845 0551698 9AM - 5PM

Category Navigation:

American Modernism: Graphic Design, 1920 to 1960

Quick Overview

Additional Information

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